Hey There! I'm Karan👋

Helping startups go from MVP to scalable products.

Product & Brand Designer with 10+ years of experience working alongside founders and teams — shaping products, design systems and brands through growth stages.

Working with ambitious teams worldwide

Products I've helped build and scale

Showcasing selective partnerships where I helped shape products, brands and systems as teams evolved.

Product Designer at Tradomate

August 2023 - Present (Remote)
Bangalore

Tradomate helps modern traders discover opportunities through AI-powered research and workflows.

I partnered closely with the team to build and evolve its product, brand, and design ecosystem — helping take it from an early-stage MVP into a funded and growing platform.

Product Design
Branding & Identity Design
Design Systems
Style Guides
UI & UX
UX Design
Visuals & Graphics
Generative Ai
Motion Design
2D Animation
Visit website

Head of Design at Decube

May 2022 - Present (Remote)
Malaysia
Decube is a modern Data Context platform helping organizations ensure trusted, contextual, and AI-ready data across their ecosystem.

Starting with Decube’s MVP, I’ve helped shape and evolve its product, brand and design ecosystem — growing into a broader leadership role spanning design systems, team management and brand strategy as the company scaled through multiple funding rounds.
Product Design
Design Systems
Branding & Identity Design
Brand Strategy
Style Guides
UI & UX
Webflow
UX Design
Visuals & Graphics
Motion Design
Managing Design Team
Visit website
Design Lead at Trality
Dec 2020 - June 2023 (Remote)
Vienna, Austria 
Trality was a crypto automation platform helping users build, automate and deploy trading bots through intuitive no-code and code-based workflows.

I helped evolve and refine Trality’s product and design ecosystem — leading product and brand initiatives, managing a design team, and introducing a scalable design system that streamlined collaboration and accelerated product evolution.
Product Design
Design Systems
Branding & Identity Design
Style Guides
UI & UX
UX Workshops
Mobile App
Visuals & Graphics
Generative Ai
Motion Design
2D Animation
Managing Design Team

Trusted by founders and teams

Recommendations from founders, leaders and long-term collaborators.

Moritz Putzhammer
Co-Founder & CEO of Trality
Vienna, Austria

"Worked with Kay for 3 years and i couldn't have wished for a better graphic-designer, product-designer, sparring partner and team member in general. He was always there when you needed him and designed very creatively while also precisely. It didn't take Kay long until he completely understood the company's goals and vision and helped shape it with his creative approach to design. Lastly Kay worked extremely well-structured and managed to always deliver on time."

Laurin Stahl
Former Head of Product at Trality
Berlin, Germany

"I had the opportunity to work with Karan when he was the lead product designer at Trality. He was instrumental in reaching our objective to implement a scalable design-system for mobile and desktop that ultimately allowed us to ship product faster than ever-before. I was especially impressed with Karan in how he was able to deal with ambiguity. He is able to put himself into the shoes of the customer and based on that ask challenging questions that will bring everyone's understanding of the problem we're trying to solve forward. Karan always stays professional and explains his ideas and standpoint based on facts, data, or assumptions and is a very pleasant individual to work with, solution-oriented, friendly, and driven."

Harlaksh Singh
Former Employer & Entrepreneur
Mumbai, India

"Karan's a thoughtful creator that cares deeply about what he works on. During our time together, he was a friend I could share my thoughts with (in and outside his role), a voracious learner always updating his skills, was opinionated but never shy from receiving feedback, was always up for a new challenge, mentored interns well, coordinated with other team members & clients with thorough professionalism."

Jatin Solanki
Founder & CEO of Decube
Malaysia

"Karan’s exceptional abilities as a product designer are truly unmatched. His profound understanding of both business requirements and end-user needs serves as the foundation of his ingenious designs. His work is characterized by a unique blend of aesthetic appeal, functionality, and user-friendliness that is rarely seen in the industry. Karan’s holistic approach to product design, that embraces the interconnection of business strategy, user experience, and technical feasibility, sets him apart in the field."

Brian Haman, PhD
Former Trality Employee turned client
Austria

"I had the pleasure of working with Karan on two major web projects, and I cannot recommend him highly enough. He was responsible for both redeveloping an existing website and co-creating a new site from scratch, and his expertise and attention to detail are exceptional. For the redevelopment project, Kay worked tirelessly to improve the user experience, streamlining the design and ensuring the website was responsive and scalable. His ability to understand the needs of our audience and translate them into an intuitive, visually appealing interface was key to the project’s success. Additionally, his proactive approach ensured that technical challenges were dealt with efficiently and creatively. For the new website, Kay provided key support, from the initial concept and wireframing to the final deployment. Not only did he meet his deliverables in a timely manner, but he also made crucial improvements to the UI, which pushed the needle on the site’s overall presentation. And the icing on the cake was the fine-tuning of the site before going live, deftly dealing with issues and queries as they arose. In addition to Kay’s obvious technical expertise, he has a keen creative eye, which can be quite rare (i.e., creatives aren’t always technically savvy, whilst those with technical expertise can often lack a certain creative sensibility). He also takes the time to listen and understand project goals, delivering solutions that exceed expectations. Overall, top marks and highly recommended."

A global network of partnerships

Collaborating with startups and businesses across different markets and growth stages.

Let's shape your next product.

hello@karanpanchal.xyz
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